Your Friendly Neighborhood Playskool Heroes
There are also a couple vehicles which come with different versions of their respective characters - the Iron-Man that came with a car was quite different than the one from the two-pack, while the Spidey that came with a Spider-copter only differed slightly (the spider-symbol may have been the only difference in fact.) At least they are giving us adult collectors...I mean 'kids'...yeah, kids...something unique right out of the gate. That's cool.
On the package it also says to check out www.playskoolheroes.com, but as of this posting there is nothing there but an announcement page.
Oh and one more thing: Playskool / Hasbro - if you are listening...the times they are a'changin' - don't wait until this toyline has been out for years before you give kids a female in the line. Bring them early and bring them often. I promise you won't regret it!