What the hell is this?
In a marketing move that can only be summed up with the word 'Huh?!?!' Kre-o, the
makers of the 'don't call 'em Legos' Transformers building sets and
minifigures have stocked the local K-Mart shelves with...a red box.
I admit I bought this to have an Optimus Prime Kreon...and also to take one for the team. This package/presentation is truly terrible product marketing and I just had to share my thoughts. In fact, I bet a lot of folks out there have or would have walked right past these. I almost did.
One last thought: Is this set a mis-shelved Valentine's Day promotion? Possible, but it should still either contain more (ex: Valentine's cards) or be better marked on the outside of the package (ex: I love Kreons!)
The world may never know.
EDIT: A little internet sleuthing has revealed that this figure/packaging was a convention exclusive last year. So much for 'exclusive,' eh? Apparently there were a few leftovers and they hit my local K-Mart. Keep your eyes peeled if you too want to find this 'exclusive!'